Critical Corporate Communications: A Best Practice Blueprint

Series Foreword by Digby Jones.

About the Authors.

Acknowledgements.

Introduction.

One: What's It All About?-Communications and Language.

Mind your language.

Two: The Board.

The chairman who chose what not to communicate.

Three: Internal Communications.

Human remains.

A typical employee survey.

Strategising your communications.

Don't shoot the messenger.

Shhh! Keep it quiet.

Causes of ineffective communications.

The cultural divide.

How good a communicator are you?

Four: SWOT Analysis.

Strengths.

Weaknesses.

Opportunities.

Threats.

Five: External Audiences.

Customers and clients.

Suppliers.

Owners and shareholders.

Corporate affairs.

Community relations.

The media.

Six: Crisis Communications.

How Camelot's numbers finally came up.

Coping with a crisis - or a scandal.

Seven: Means of Communication.

Ways and means.

Events.

Telecommunications.

Print.

Eight: Electronic Communication.

E-mail.

Bulletin boards.

Intranets and extranets.

Nine: Communication Audits.

Extracts from communication audits 156.

Ten Sounding Off.

Index.