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Textbook

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

ISBN: 978-0-470-84707-7
Paperback
258 pages
June 2003, ©2003
List Price: US $79.95
Government Price: US $53.72
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High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change (0470847077) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • Explores the concept of high involvement innovation and shows how it can be implemented within organizations.
  • Based on ten years of research with over 200 organizations, the book provides a framework for thinking about and organizing a culture of continuous innovation.
  • Written by one of the authors of Managing Innovation, the market-leading textbook for MBA courses in innovation management.
  • Shows how to identify and mobilise 'tacit' knowledge - most of what an organization knows is not written down or stored in databases but exists in the heads of its employees.
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