Textbook
High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous ChangeISBN: 978-0-470-84707-7
Paperback
258 pages
June 2003, ©2003
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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John Bessant is Professor of Innovation Management in the School of Management at Cranfield University. Prior to joining Cranfield, John was Director of Brighton University’s Centre for Research in Innovation Management. He is also an Honorary Professor at SPRU, Sussex University and a Visiting Fellow at several UK and international universities. Together with Joe Tidd and the late Keith Pavitt, John is co-author of Managing Innovation (published by John Wiley & Sons Ltd.), the second edition of which was awarded the Best Book Prize by the European Association for Creativity and Innovation in 2001.