The Power of the Tale: Using Narratives for Organisational Success

Julie Allan, Gerard Fairtlough, Barbara Heinzen

ISBN: 978-0-470-84227-0

Hardcover

320 pages

March 2002

List Price:	US $85.00
Government Price:	US $54.40
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".... the approach allows management teams to think constructively, help personal development and can be used to explain complex issues." (People Management, 21 March 2002)

"…definitely a book to recommend to those with curiosity…" (Journal For The Association Management & Development (Organisations & People)

"…The Power of The Tale is itself full of entertaining stories. The authors hope you will be entertained by the stories they tell, because while stories will aid your organisation’s performance, they should also be fun!…" (Management Abstracts)

"…an interesting and thought-provoking book, which I am sure will encourage many to attempt the story-telling technique…" (Personnel Review, Vol.32, No.3, 2003)