Flight Path: How WestJet Is Flying High in Canada's Most Turbulent Industry

"A masterpiece of reporting the most exciting business story of the past fifty years. Clive Beddoe’s seventeen-day voluntary shutdown pitted corporate integrity against bureaucratic hypocrisy, and the finesse with which PACT was born for the good of all concerned—employees, customers, management and shareholders—was pure artistry."
—M. Lamar Muse, Founding President and CEO of Southwest Airlines, and author of Southwest Passage: The Inside Story of Southwest Airlines’ Formative Years

"Flight Path is a wonderful, lively account of the airline that ‘could’ and ‘did.’ Grescoe’s well crafted prose weaves a tale of how core values of employee commitment, empowerment, and entrepreneurship were not only the founding principles, but also the basis for continued business success.
The book is a great read for those who want to understand how to start and manage a business, any business; it should be required reading for students of entrepreneurship, human resources, strategy, and marketing. WestJet is about people and Flight Path captures the essence of WestJet."
—Dr. David Gillen, Professor of Economics, Wilfrid Laurier University, and Author of The Future of Canadian Aviation: Frills, No-Frills or WalMart

"Flight Path is the inside story of a legend—a tale of entrepreneurship and of risk taking. WestJet has been wildly successful because four men had the courage to do the right thing and to believe in people in an industry where bureaucracy and the bottom line have long been king. WestJet has proven that caring for people breeds the ultimate success."
—Barbara A. Glanz, Professional speaker and author of Handle With CARE: Motivating and Retaining Employees and CARE Packages for the Workplace: Dozens of Little Things You Can Do to Regenerate Spirit at Work