Wiley.com
Print this page Share

KFC in China: Secret Recipe for Success

ISBN: 978-0-470-82384-2
Paperback
200 pages
December 2008
List Price: US $24.95
Government Price: US $12.72
Enter Quantity:   Buy
KFC in China: Secret Recipe for Success (0470823844) cover image

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Back to Top