KFC in China: Secret Recipe for SuccessISBN: 978-0-470-82384-2
Paperback
200 pages
September 2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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PROLOGUE.
Chapter One: KFC - Pioneer in China.
Chapter Two:Assemble And Retain The Most Qualified Team.
Chapter Three: Business Strategy.
Chapter Four: Local Partnership, Government Relations, and Crisis Management.
Chapter Five:Product and Marketing.
Chapter Six: Supply Chain.
Chapter Seven: Real Estate Development.
Chapter Eight: Operation Excellence.
Chapter Nine: Localization, Innovation and Adaptation.
Chapter Ten: Headquarters Support.
Chapter Eleven: Leadership with Chinese Characteristics.
Chapter Twelve: Past And Future.
EPILOGUE.
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