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The Entrepreneur: 25 Golden Rules for the Global Business Manager, Revised Edition

ISBN: 978-0-470-82098-8
Paperback
256 pages
May 2003
List Price: US $21.95
Government Price: US $11.19
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The Entrepreneur: 25 Golden Rules for the Global Business Manager, Revised Edition (0470820985) cover image
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Preface xi

Introduction 1

Find a Vacuum and Fill it 17

Do Your Homework 29

You Won't be Committed if You're not Having Fun 39

Work Hard, Play Hard 47

Work with Other People's Brains 55

Set Goals (but go easy on the "Vision" thing) 65

Trust Your Intuition 73

Reach for the Sky (at least once) 83

Learn to Sell 93

Become a Leader 103

Recognize a Failure and Move on 113

Make the Most of Lucky Breaks 123

Embrace Change as a Way of Life 131

Develop Your Contacts 143

Use Your Time Wisely 153

Measure for Measure 161

Don't Put up with Mediocrity 173

Chase Quality, Not Dollars 183

Act Quickly in a Crisis 191

After a Fall, Get Back in the Saddle Quickly 201

Fight the Good Fight (especially those that you can win): Pizza Wars - Act I 213

People Build Brands, Brands do not Build People: Pizza Wars - Act II 223

Be Prepared for Anything: The September 11 Rule 237

Reinvent Yourself: Onwards and Upwards 247

Be Content 263

Chronology 273

Bibliography 277

Index 279

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