Textbook
Competitive Advantage in SMEs: Organising for Innovation and ChangeISBN: 978-0-470-84334-5
Paperback
408 pages
April 2003, ©2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.