Textbook

Business in Networks

Hakan Hakansson, David I Ford, Lars-Erik Gadde, Ivan Snehota, Alexandra Waluszewski

ISBN: 978-0-470-74963-0

Paperback

320 pages

List Price:	US $74.95
Government Price:	US $50.52
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Business in Networks (0470749636) cover image

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Authors are world leading authorities on this topic.
This book is the result of an evolution of thought that redefines the area of business networks.
The IMP Group provides an alternative to the traditional view of business to business interaction, this alternative view is widely used throughout Europe as well as Australia and the US. This book is the culmination of empirical work by the thought leaders in this area.
More emphasis is being placed on the idea of business networks within the business to business area and more courses are therefore being developed to meet this demand.