Textbook
Business in NetworksISBN: 978-0-470-74963-0
Paperback
320 pages
February 2010, ©2009
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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All are world class academics in the area of business to business
marketing and networks as well as key members of the IMP Group.
(Industrial Marketing and Purchasing Group).
Håkan Håkansson is Professor of Industrial Marketing at the Department of Innovation and Economic Organization at BI Norwegian School of Management in Oslo., Norway.
David Ford is currently an Affiliate Professor at Euromed, Marseille, France
Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Sweden..
Ivan Snehota is Professor of Marketing at the USI, University of Lugano, Switzerland.
Alexandra Waluszewski is Professor of Business studies and Director of the Science & Technology Studies Center (STS) at Uppsala University, as well as a senior lecturer in the Department of Business Studies, Sweden.