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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

ISBN: 978-0-470-74297-6
Hardcover
272 pages
January 2009
List Price: US $32.50
Government Price: US $26.88
Enter Quantity:   Buy
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals (0470742976) cover image
Other Available Formats: E-book

Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

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