Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World

Preface.

Acknowledgements.

Introduction: social networking e-ruptions – identity, status, power.

Part I IDENTITY.

1 The I’s have it: multiple selves in virtual worlds.

2 The kindness of strangers: the ties that bind.

3 It’s a small world: exit, voice and loyalty.

4 We Googled you: the privacy paradox.

5 Virtual reality: Second Life and death.

Part II STATUS.

6 Social capital: monkeysphere to cyberspace.

7 Me, MySpace and I: the fame game.

8 Status hierarchies: loveable fools and competent jerks.

9 Everyone’s a critic: ratings and rankings.

10 Blogs, bosses and brands: reputation management.

Part III POWER.

11 The anatomy of power: getting things done.

12 Davids and Goliaths: the revenge of the amateur.

13 Markets 2.0: why MyMusic calls the tune.

14 Enterprise 2.0: wiki while you work.

15 Democracy 2.0: friends in low places.

Conclusion.

Notes.

Index.