The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

Introduction.

1. The Three Challenges of Business Innovation.

2. Creating Advantage in the Minds of Many.

3. Chartering Innovation within the Organisation.

4. Selecting, Preparing and Supporting the Right Team.

5. Co-Creating the Innovation with Customers.

6. Changing the Organisation to Deliver the Innovation.

7. Building the Market for the Innovation.

8. Putting it all Together.

Glossary.

Index.