The Impossible Advantage: Winning the Competitive Game by Changing the RulesISBN: 978-0-470-71712-7
Hardcover
224 pages
February 2009
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Conventional business strategies tell you that differentiation, the
right positioning, and defining your superior edge will turn you
into the ‘best player’ in your market – but this
is wrong. The Impossible Advantage reveals that success can
be achieved by changing the market in which you operate, rather
than trying to beat the competition. The authors illustrate
that the biggest, most spectacular and groundbreaking business
success stories feature companies that make the rules
– instead of just following them. The best companies
seem to know how to break, change, or reinvent the rules of the
market that everyone else follows.
This book:
- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
- Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
- Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.
- Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com