The Impossible Advantage: Winning the Competitive Game by Changing the Rules

Andreas Buchholz, Wolfram Wördemann and Ned Wiley all began their professional careers at Procter & Gamble, where they occupied executive positions in marketing. Buchholz and Wördemann are management consultants for the development of  'topline' growth strategies, and have published numerous articles in the professional press, including the Harvard Business Manager. Wiley is the managing director of a new media operation of the Axel Springer group.