The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Foreword ix
By Finn Raben

Introduction xi

PART 1 Online Quantitative Survey Research

1 Overview of Online Quantitative Research 3

2 Web Survey Systems 16

3 Designing Online Surveys 31

4 Working with Panels and Databases 66

5 Running an Online Survey and Summary 88

PART II Qualitative Research

6 Overview of Online Qualitative Research 107

7 Online Focus Groups 116

8 Bulletin Board Groups and Parallel IDIs 132

9 Other Online Qualitative Methods and Summary of Online Qualitative Research 151

PART III Social Media

10 Participatory Blogs as Research Tools 163

11 Online Research Communities/MROCs 176

12 Blog and Buzz Mining 221

13 Other Social Media Topics and Summary 243

PART IV Research Topics

14 Specialist Research Areas 261

15 Website Research 282

16 Research Techniques and Approaches 322

17 The Business of Market Research 340

PART V Breaking News!

18 NewMR 367

19 Trends and Innovations 378

20 An Overview of Online and Social Media Research 391

Glossary 403

Further Information 417

References 421

Acknowledgements 427

Index 431