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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Ray Poynter
ISBN: 978-0-470-71040-1
Hardcover
464 pages
September 2010
List Price: US $70.00
Government Price: US $44.80
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market research tool-box.

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