The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2nd EditionISBN: 978-0-470-68619-5
Hardcover
260 pages
May 2010
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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David Taylor and David Nichols are Managing Partners
of the brandgym, a network of senior brand coaches that help teams
to create a clear brand vision and the action plans to turn
this into growth. Clients include SAB Miller, Tesco, Unilever,
Cadbury, Coca-Cola, T-Mobile, Kerry Foods and RSA Insurance.
Taylor has been named one of the world’s 50 leading marketing thinkers by the CIM. He is the author of three other brandgym books published by John Wiley: Brand Stretch, Brand Vision and Where’s the Sausage? He also writes brandgymblog.com, one of Europe’s top 10 branding blogs. David started his career in brand management with P&G before doing an MBA at INSEAD. He then started and grew the Paris office of Added Value, where he met David Nichols.
[email protected]
Taylor has been named one of the world’s 50 leading marketing thinkers by the CIM. He is the author of three other brandgym books published by John Wiley: Brand Stretch, Brand Vision and Where’s the Sausage? He also writes brandgymblog.com, one of Europe’s top 10 branding blogs. David started his career in brand management with P&G before doing an MBA at INSEAD. He then started and grew the Paris office of Added Value, where he met David Nichols.
[email protected]
David Nichols is a leading expert on innovation and the
author of the brandgym book Return on Ideas – a practical
guide to making innovation pay, in addition to Brands &
Gaming published by Palgrave Macmillan. He started his career
at OC&C Strategy consultants, moving on to the marketing
consultancy Added Value where he was Managing Director of Australia
and then the UK. He has a first class degree in Aerospace
Engineering from Bristol University and is an aerobatic pilot in
his spare time.
[email protected]