Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Social media has upended the way the world communicates.  No longer just the focus of marketing departments, the conversations taking place online have the power to drive perceptions, sales, innovation and recruitment in every industry.  From R&D to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize and create value.

Larry Weber, Chairman of Digital Influence Group, an award-winning, full-service digital marketing agency that helps companies unlock their brands’ full social potential has published Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (March 2011). This book explains how businesses can put a digital strategy at the center of their organizations and use social media to engage more effectively with key stakeholders.  “Social enterprises” empower employees, recruit talent, win customers, innovate new products and allocate capital in ways that outpace their competitors.

According to Elliot Schrage, Vice President of Global Communications, Marketing and Public Policy at Facebook, “Everywhere is a leader’s guide to creating – and getting – value from social media.  Larry Weber understands the media and message of connectedness.”

Everywhere provides in-depth case studies of both B2B and B2C companies including GE, IBM, Sony, P&G/The Art of Shaving, Ford, McDonald’s, LinkedIn, Endo Pharmaceuticals, ARM, and more.  These companies are leveraging social media throughout their organizations and are well on their way to becoming social enterprises. Some of the questions this book will answer include:

• What is a comprehensive digital strategy?  What are the benefits and how does a company build one?
• How should a company organize to maximize the benefits of social media?  What new roles are required?  How can companies leverage employee engagement?
• How can marketing, sales and service use social media to improve customer experience?
• How can R&D use social media to innovate new products and services?
• How can human resources use social media to attract and retain the best and brightest talent?

“In the social media era, we are at the very beginning of a business renaissance based on an overwhelming opportunity to share best practices, knowledge and data, for the betterment of companies, and for society as well,” said author Larry Weber.  “I wrote Everywhere to provide a starting point toward a comprehensive digital business strategy in a world ready for deeper collaboration and explosive innovation.”