Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

ISBN: 978-0-470-64359-4

Hardcover

240 pages

May 2011

List Price:	US $33.00
Government Price:	US $16.82
Enter Quantity: Buy

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