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2 matches for "Paul B. Brown"
"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
by Peter Bieler
with Suzanne Costas
May 1996
,
Paperback
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
by G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
May 2011
,
Hardcover
Related Subjects
General Business
Strategic Management