Inspired!: Take Your Product Dream from Concept to ShelfISBN: 978-0-470-63845-3
Hardcover
272 pages
December 2010
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Preface.
Acknowledgments.
PHASE I DEVELOPMENT.
Chapter 1 Develop the Idea.
Chapter 2 Create Your Product.
Chapter 3 Brand Marketing.
Chapter 4 Design the Process.
PHASE II LAUNCH.
Chapter 5 Packaging a Product.
Chapter 6 Produce Your Product and Platform.
PHASE III ROLLOUT.
Chapter 7 Get Distribution, and Get on the Shelf.
Chapter 8 Demonstrate Local Success.
Chapter 9 Financing Primer.
Notes.
About the Author.
Index.
Related Titles
Leadership
Read an Excerpt
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