The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!ISBN: 978-0-470-63770-8
Hardcover
258 pages
January 2011
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
1 The Art of Customer Service.
2 Quality Real-World, Small-Business Customer Service.
3 Using Your Web Site to Connect with Your Customer.
4 Developing a Blog to Engage Customers.
5 Connecting with Your Customers Where They Play.
6 Microblogging for Service, Fun, and Profit.
7 Checking Out Where Customers Review Your Business.
8 Knowing Your Customers' Expectations: How to Connect.
9 Platforms to Enhance the Experience.
10 Engaging Your Employees as Brand Ambassadors.
11 Pioneers of Online Community: How They Did It.
12 Small-Business Examples: How They Did It Right.
13 Lessons from Big Business: Leaders in Customer Service.
Index.