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The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!

ISBN: 978-0-470-63770-8
Hardcover
258 pages
January 2011
List Price: US $24.95
Government Price: US $12.72
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The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! (0470637706) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduction.

1 The Art of Customer Service.

2 Quality Real-World, Small-Business Customer Service.

3 Using Your Web Site to Connect with Your Customer.

4 Developing a Blog to Engage Customers.

5 Connecting with Your Customers Where They Play.

6 Microblogging for Service, Fun, and Profit.

7 Checking Out Where Customers Review Your Business.

8 Knowing Your Customers' Expectations: How to Connect.

9 Platforms to Enhance the Experience.

10 Engaging Your Employees as Brand Ambassadors.

11 Pioneers of Online Community: How They Did It.

12 Small-Business Examples: How They Did It Right.

13 Lessons from Big Business: Leaders in Customer Service.

Index.

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