To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on RecordISBN: 978-0-470-62692-4
Paperback
280 pages
May 2002, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of
the brands that are part of the $66 billion global empire known as
Unilever. When the story opens, one of its divisions is in deep
trouble— declining volume, eroding margins, critical quality
problems— and is close to being sold off. Then Tex Gunning,
its visionary new division chairman, takes the stage, an expanding
circle of young leaders takes charge, and once-skeptical workers
embrace a challenging message of growth. The result? The division
grows by double digits, year in and year out, and energizes
Unilever's path to thrive around the globe.
To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.
The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.