To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Part I: Turnaround

1. Wake-Up Call 3

2. Rebuilding the Business 15

Part II: Takeover

3. Merger or Takeover? 31

4. Going into Therapy 41

5. Revolution and Chaos 55

Part III: Transforming the Organization

6. 180 Leaders in Charge 67

7. Community or Cult? 79

8. The McVan den Bergh Clan 89

Part IV: Transforming the Business

9. Growing a Market: Foods 103

10. Growing a Brand: Fats 117

11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade 129

Part V: Transfer

12. To the Desert 145

13. The Legacy of Growth 155

Part VI: Takeaways for Leading Change

14. Change Models and Methods 169

15. Change as Theater 183

16. Holistic Integration 195

Appendix 1: Cast of Characters—Then and Now 207

Appendix 2: Learning History 211

Notes and Sources 221

Acknowledgments 243

About the Authors 247

Index 251