Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Introduction ix

Part I The New Economics of Social Change 1

1 The Rise of the Social Capital Market 3

2 Responsibility is Not a Strategy 17

3 Corporate Social Innovation 29

Part II Five Strategies For Corporate Social Innovation 49

4 Strategy One: Create Revenues Through Submarket Products and Services 51

5 Strategy Two: Enter New Markets Through Backdoor Channels 73

6 Strategy Three: Build Emotional Bonds with Customers 91

7 Strategy Four: Develop New Pipelines for Talent 107

8 Strategy Five: Influence Policy Through Reverse Lobbying 127

Part III The Roadmap to Social Innovation 145

9 Creating a Culture of Social Innovation 147

10 The Formula for Social Innovation 159

11 Implications of the Social Capital Market 175

Notes 185

Acknowledgments 217

About the Author 219

Index 221