The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Preface.

Introduction: Why Reading This Book Is Worth the Investment.

The Dragonfly Body The System That Keeps It Airborne.

Wing 1: Focus: How to Hatch a Goal That Will Make an Impact.

Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World.

Wing 3: Engage: How to Make People Connect with Your Goal.

Wing 4: Take Action: How to Empower Others, Enable Them—and Cultivate a Movement.

Onward and Upward You’re Flying! Now What?

Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality.

Notes.

The Dragonfly Ecosystem.

About the Authors.

Index.