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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Jennifer Aaker, Andy Smith, Chip Heath (Foreword by), Dan Ariely (Afterword by) with Carlye Adler
ISBN: 978-0-470-61415-0
Hardcover
240 pages
September 2010, Jossey-Bass
List Price: US $25.95
Government Price: US $13.23
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