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Brand Relevance: Making Competitors Irrelevant

David A. Aaker
ISBN: 978-0-470-61358-0
Hardcover
400 pages
February 2011, Jossey-Bass
List Price: US $32.95
Government Price: US $16.80
Enter Quantity:   Buy
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Other Available Formats: E-book

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