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Brand Relevance: Making Competitors Irrelevant

David A. Aaker
ISBN: 978-0-470-61358-0
Hardcover
400 pages
January 2011, ©2011, Jossey-Bass
List Price: US $32.95
Government Price: US $16.80
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Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

DAVID A. AAKER is vice chairman of Prophet Brand Strategy, an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley.

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