Roar! Get Heard in the Sales and Marketing Jungle: A Business FableISBN: 978-0-470-59879-5
Hardcover
232 pages
April 2010
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Chapter 1 The Meeting 1
Chapter 2 Visiting the V.P. 11
Chapter 3 Following Up 31
Chapter 4 The 3,500-Year-Old Process 35
Chapter 5 The Wise Buyer 49
Chapter 6 The Cynical Buyer 63
Chapter 7 The Simple Buyer 79
Chapter 8 The Disinterested Buyer 91
Chapter 9 The Referral 109
Chapter 10 The Sales Call 113
Epilogue 131
Summary of ROAR! Concepts 137
Integrating the ROAR! Approach 151
Our Inspiration 176
Acknowledgments 187
About the Authors 189
Bonus Chapter and Coupon 193
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