Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

In this captivating fable, Kevin Daum tells the story of Ryan Miller—an executive struggling with reduced sales in a challenging economy—as he reconnects and learns from his old New Jersey high school friend Lenny Goldstein, now a Brooklyn Hasidic Jew running a successful packaging business. 

Over a series of lunches at real kosher restaurants throughout New York City, Lenny shares centuries old communications insights that are now driving his sales through the roof, even in tough economic times. They’re even improving his family life. 

In ROAR! GET HEARD IN THE SALES AND MARKETING JUNGLE (Wiley, $22.95, April 2010), Daum and his co-author, Daniel Turner, show how to create a compelling message and reveal the identification of buyer types in a process used successfully for 3500 years.  They provide a simple mnemonic device to help the reader remember how to communicate effectively with buyers: 

• Recognize the buyer to whom you are communicating.
• Observe from the buyer's perspective.
• Acknowledge the buyer's position.
• Resolve the buyer's issues. 

Praised by renowned money manager Ken Fisher, ROAR! can be used to recharge your sales operation and revitalize both your business and your life.  The first print run includes a special bonus “personal success” chapter and webinar coupon.