KaChing: How to Run an Online Business that Pays and Pays

Foreword ix

Introduction—Creating Your Personal KaChing Button xi

Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1

So, Just How Easy is It to Begin Building a Web Site? 4

From Blogging to KaChing 8

Chapter 2 Your Uniqueness Equals Cash 13

Choosing Your Niche 15

The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20

Niches are Nice, but Micro-Niches Create Nicer KaChings 23

You’re Not That Unique—Building Your Community 25

The Seven Keys to Success 29

Chapter 3 Content is Not King . . . It is KaChing! 38

You Don’t Have to Be a Writer to Write Valuable Content 39

Seven Content Types that Go KaChing 42

It’s Not Just What You Say, It’s How You Say It 51

Ghost and Guest Writers 51

Turning Your Content into KaChing 53

Chapter 4 Information Products—Selling Your Knowledge 83

Creating Killer Ideas for Your Information Products 86

Creating the Product 90

Writing Copy that Sells 106

Recruiting Your Affiliate Sales Team 110

Add a Shopping Cart to Your Site 113

The Big Launch! 114

Chapter 5 Earning from Affiliate Programs 123

So, What Exactly is an Affiliate? 125

Choosing Merchants That Match Your Market 126

Choosing the Products that People Want 130

Strategies for Affiliate Success 133

What The FTC’s Guidelines Means for Affiliates 153

Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159

What is a Membership Site? 160

What Do Online Membership Sites Have to Offer? 161

Pricing Your Membership: How Much is Too Much? 165

Creating Your Membership Site the Easy Way 167

Chapter 7 Coaching Programs 174

What is Coaching? 175

Strategies for Branding 177

How to Do PR for Mass Impact 183

Getting Started: Low-End Coaching 191

Kicking It Up: High-End Coaching 195

Chapter 8 Case Studies 200

Content Sites 201

Affiliate-Supported Sites 208

Information Products 211

Subscription Sites 215

Branding 216

Coaching 218

Conclusion 220

Other books by Joel Comm 223

Index 225