KaChing: How to Run an Online Business that Pays and Pays

Joel Comm has many followers, and they’re not just on Twitter. Since 1995, while others were still learning to check their AOL email, Comm was launching successful websites and making money online. One instance: ClassicGames.com, which Comm launched in 1997, was acquired by Yahoo! in 1999 and is now known as Yahoo! Games. 

In 2005, Joel became widely known in the online marketing realm when he released his first ebook on how to make money with Google AdSense. Though the ebook version was a bestseller in its own right, Comm took it up a notch to write The AdSense Code, which went on to become a New York Times, BusinessWeek, and Amazon.com bestseller. Comm was an early adopter of Twitter, and his widely successful book Twitter Power has been a staple in any business’s social media library. An internationally-known speaker and innovator in the mobile marketing space, Comm has made his mark across many technology niches. 

With KaCHING (Wiley; July 2010; $24.95), Comm returns to his roots, outlining the fundamentals to building a successful online business. In his accessible style, Comm walks the reader through the various online avenues of starting your business, promoting it, and inevitably, making money from it.   

• Seven web content types that work together
• People who can help you generate content that gets hits, mailing lists, and merchandising
• Advertising strategies that connect you with contacts, partner sites, and customers
• YouTube, webinar, and other online video tools
• Branding approaches that speak to your customer base
• Search engine optimization (SEO) tips that get your web site and business more attention

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which Internet tools are the ones that will make your virtual register go KaCHING! It's also important to create an overall strategy with these tools that will maximize your time and web usage. 

With case studies from a wide array of industries, branding concepts that help focus your business voice and customer base, and ideas on how to expand your business into new areas, KaCHING! gives you the know-how that will build and maintain internet-generating income for years to come.