The End of Fundraising: Raise More Money by Selling Your Impact

San Francisco, CA – Social impact has become a valuable economic commodity: people are willing to pay for it, sacrifice for it, invest in it and work for it. The phenomenon extends well beyond do-gooders and environmentalists to include mainstream consumer, investor’s corporations and governments. The good news in all this is that nonprofits can now transcend the world of philanthropy and become a legitimate, first class citizen in the mainstream economy!

THE END OF FUNDRAISING: Raise More Money by Selling Your Impact (Jossey-Bass; 978-0-470-59707-1; March 2011) by Jason Saul addresses both the question of why nonprofits must adapt to fundamental changes in the social good marketplace that are affecting their fundraising and stability, as well as how fundraisers can frame, marketing and sell their impact by demonstrating results. In the form of his innovative, tested method for raising more money – by framing and marketing a nonprofits results and performance outcomes, Saul offers fundraisers a competitive edge and fresh look at the intersection of evaluation, marketing and fundraising.

THE END OF FUNDRAISING will teach readers to:

• Understand the role of social change in our economy
• Learn how to engage stakeholders
• Define your impact by outcomes, not activities
• Determine which stakeholders value your outcomes the most
• Translate your work into high value outcomes
• Create powerful value propositions to increase your leverage
• Improve the success of your pitches to your funders

THE END OF FUNDRAISING is as inspiring as it is practical. It is aimed at nonprofits, grantmakers, corporate giving and CSR department, government agencies and academic institutions. It invites nonmarket and market players to push beyond what they can do with philanthropy – and to solve social problems by leveraging the engine of the economy.