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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

ISBN: 978-0-470-52753-5
Hardcover
208 pages
December 2009, Jossey-Bass
List Price: US $46.00
Government Price: US $30.72
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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (0470527536) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
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