Robert's Rules of Innovation: A 10-Step Program for Corporate SurvivalISBN: 978-0-470-59699-9
Hardcover
224 pages
March 2010
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ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"resulting in double-digit profitable growth and share-holder value.
MARTIN J. KLEINMAN is a New Yorkbased business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.