Trailblazers: How Top Business Leaders are Accelerating Results through Inclusion and DiversityISBN: 978-0-470-59347-9
Hardcover
256 pages
September 2010
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Foreword xiv
Acknowledgments xvi
Preface xix
1 Meet the Trailblazers 1
Michael Collins, American Airlines 2
Elizabeth A. Campbell, Andrews Kurth, LLP 5
Ana Duarte McCarthy, Citi 7
Steve Bucherati, The Coca-Cola Company 8
Gilbert ‘‘Gil’’ F. Casellas, Dell 10
Kiersten Robinson, Ford Motor Company 12
Ron Glover, IBM 14
Deborah ‘‘Deb’’ Dagit, Merck & Company 15
Susan Johnson, Pitney Bowes 18
Francene Young, Shell 19
Rohini Anand, PhD, Sodexo 21
Magda Yrizarry, Verizon Communications, Inc. 23
2 The CEO’s Role in Success: Commitment 27
CEO Commitment Is Four-Fold 28
Commitment Signals Importance 35
Walking the Walk 37
3 Trailblazers: Chief Diversity Officer’s Role in Success 41
Building, Collaborating, Leading, and Leaving a Legacy 41
7.5 Critical Competencies of Effective CDOs 45
In Their Own WordsOn Being an Effective Leader of Inclusion and Diversity 58
4 Communicating the Vision 67
A Variety of Communications Vehicles Are Required 69
5 Accountability for Results 75
Hard Impact from the ‘‘Soft’’ Stuff 75
It Takes a Village 76
Embracing Resistance 84
Why Resistance Occurs 85
6 Middle Managers: Much-Maligned Malcontents or Implementation Powerhouses? 89
Focus 94
Road Maps and Milestones 95
The ‘‘Numbas’’: Numbers and Metrics 96
Performance Management and Recognition 97
7 Changing the Culture through Education: Why Diversity Training Doesn’t Workand How to Fix It 101
The Myth about Inclusion and Diversity Training 101
Training as a Tool to Reduce the Threat of Lawsuits 103
Many Leaders Want to Follow the Path of Least Resistance 104
How to Make Inclusion and Diversity Education Worth the Investment 105
Including Education and Training Measures in the Audit 106
One Size Does Not Fit All 107
Develop Processes Your Leaders Will Use to Reinforce the Learning Immediately and Long Term 107
Develop an Effective Evaluation Process 108
Identify the Facilitators for Delivery of Inclusion and Diversity Efforts 109
Evaluate All Company Training and Education from a Diversity Perspective 110
Develop Scorecards for Diversity and Inclusion Training 110
What Trailblazers Are Saying and Doing 111
8 Sticky StrategiesTM to Keep Your Pipeline Filled 119
Finding the Right First Step 120
Sticky StrategiesTM That Work 121
Mentoring, Sponsoring, and Coaching 127
Succession Planning 130
Representation Tracking 130
9 Community Involvement and Social Responsibility:
Is It Just Good Public Relations or Is There More? 133
Community Involvement: A Responsibility and Good Business 133
Linking Diversity Efforts and Community Involvement 134
Leading the Way through Supporting Professional Associations 136
Building Bridges through Learning and Trust 138
Engaging Employees for Increased Commitment 140
Connecting to Global Communities 141
10 Global Diversity and Inclusion 143
Adopting a Global Mindset 143
Technology and Global Diversity 144
Differences Matter 145
Inequality Is Global 146
Generalize; Don’t Stereotype 147
Journey from Equal Employment Opportunity to Inclusion and Diversity 147
Customers Exercise Their Choices 149
Global Diversity and Talent Management 150
Accelerating Results 151
11 Marketplace/Brand Eminence 153
Relationship of Inclusion and Diversity to the Marketplace 154
Evaluations and Recognitions: Double-Edged Swords? 157
Making the Words and the Music Match 157
12 And the Reseach Says : Facts vs. Myths 161
Introduction 161
Are Leaders of Color the Best Leaders of Diversity Initiatives? 162
Deep-Level Diversity versus Surface-Level Diversity Perspectives 163
Universities Employing Professionals of Color: What Are Their Results? 166
Strategic Priorities of Diversity and Inclusion 166
Type and Extent of Diversity Activities 168
Is It All about the Money for Employees of Color? 170
Are All Employees Sensitive to Diversity Climate Issues? 171
The Impact of Diversity on Climate for Employees of Color and the Outcomes 173
Research Setting: U.S. Business Schools 175
Research Summary 176
13 Diversity and Inclusion Councils: Internal and External 181
Strengthening Connectivity inside the Organization 181
External Diversity Councils: Inviting the Outside In 185
Fast-Forward 187
14 Employee Resource Groups or Networks 193
Networks for Business Advancement 194
ERGs 195
Types of Employee Resource Groups 196
Chaired by Senior Management 198
A Deeper Look at ERGs/Networks and D & I 199
Rewards and Recognition 200
A Question of Faith 201
Tracking Employee Resource Groups 202
More than One Way to Achieve Results 202
Budgets for ERGs 203
A Word about Social Networking 203
15 Supplier Diversity: A Strategic Procurement Choice 205
First Tier, Second TierWhere to Focus? 206
Supplier Diversity at Its Core 207
Does Supplier Diversity Translate into Results for the Business? 209
Opportunity Is the Key Word 209
Reaching Out to Diverse Suppliers 210
Defining Goals within a Company 211
Measures of Success 212
Appendix: Study Methodology and Samples 215
Notes 219
Index 223