The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure

Whether you're a mom-and-pop, chain, franchise, or service business, The Retail Doctor's Guide to Growing Your Business by Bob Phibbs delivers spot-on advice so business owners can:

• Make over their small business to become profitable
• Effectively market their business online
• Understand how personality types affect their business
• Recognize how mark-ups, price points, and discounts affect their bottom line
• Avoid the common mistakes merchants make in a downturn
• Increase profitability on every transaction

Readers will receive the action steps they need to make change happen, offering practical and simple tactics to differentiate their companies from those of competitors. Known for his concrete advice and accessible style, Phibbs provides insights that can be immediately applied by the reader.

While others are out looking for the silver bullet to cure their business problems, readers of The Retail Doctor’s Guide to Growing Your Business will be guided through a series of easily managed small steps that will produce enormous returns.