Innovate!: How Great Companies Get Started in Terrible Times

I Am, Therefore I Innovate.

Introduction.

Chapter 1: Recession.

Panic of 1797 (1797 - 1800).

Depression of 1807 (1807 - 1814).

Panic of 1819 (1819 - 1824).

Panic of 1837 (1837 - 1843).

Panic of 1857 (1857 - 1858).

The Long Depression (1873 - 1879).

Panic of 1893 (1893 - 1896).

Panic of 1907 (1907 - 1908).

Post–World War I Recession (1918 - 1922).

Recession of 1926 (1926 - 1927).

The Great Depression (1929 - 1939).

Post–World War II Recession (1945).

Late 1940s Recession (1948 - 1949).

Post–Korean War Recession (1953 - 1954).

Recession of 1957 (1957 - 1958).

Recession of 1960 (1960 - 1961).

Recession of 1969 (1969 - 1970).

Oil Crisis of 1973 (1973 - 1975).

Recession of 1980 (1980 - 1982).

Recession of 1990 (1990).

Recession of 2001 (2001).

Recession of 2008 (2008 - TBD).

Chapter 2: Perseverance: Thomas A. Edison, General Electric Company.

The Lesson: The Power of Curiosity.

The Lesson: The Power of Communication.

The Lesson: Four Tips for a Successful Moonlighter.

Modern Parallel: Randy Copeland, Velocity Micro.

The Lesson: Go to Where the Business Is.

The Lesson: Create Your Own Luck.

The Lesson: The Power of Competition.

The Lesson: The Power of Incorporating.

Chapter 3: Pain: Walt Disney, Laugh-O-Gram Films.

The Lesson: The Power of Patience.

The Lesson: The Power of a Name.

Modern Parallel: Joe Jacobson, E Ink Corporation.

The Lesson: The Power of Branding.

Chapter 4: Intuition: Steve Jobs, Apple Inc.

The Lesson: The Power of Employees Who Believe.

The Lesson: The Power of Negotiation.

Modern Parallel: Dr. James Andrews, Andrews Sports Medicine and Orthopaedic Center.

The Lesson: The Power of Design.

The Lesson: The Power of Face Time.

The Lesson: What Kind of Company Are You?

Chapter 5: Simplicity: Robert W. Johnson, Johnson & Johnson.

The Lesson: The Power of a Copywriter.

The Lesson: The Power of Learning the Ropes.

The Lesson: The Power of Creating a Social Norm.

The Lesson: The Power of Managing Disaster.

Modern Parallels: Simple Problems, Simple Solutions, Simple Products.

Chapter 6: Failure: Milton S. Hershey, The Hershey Company.

The Lesson: The Power of Quitting School.

The Lesson: The Power of Asking for Help.

The Lesson: The Power of Rejection.

The Lesson: The Power of a Single Customer.

The Lesson: The Power of Scalability.

Modern Parallel: Brian Wellinghoff, Barry-Wehmiller.

The Lesson: The Fallacy of "It'll Sell Itself ".

The Lesson: The Power of R&D.

Chapter 7: Faith: Mary Kay Ash, Mary Kay Cosmetics.

The Lesson: Innovation Is About More than Just a Product.

The Lesson: The Power of Sharing Your Passion . . . with Everyone.

Modern Parallel: Adam Smith, Twitter Community Choreography (Dance Theater Workshop).

The Lesson: The Power of Incentives.

The Lesson: The Power of Keeping the Faith during Uphill Battles.

Chapter 8: Insignifi cance: Dr. Lonnie Johnson, Super Soaker (Hasbro).

The Lesson: The Power of Impracticality.

The Lesson: The Power of Organic Design.

Modern Parallel: Patrick Lockley, Six by Six Gallery.

Chapter 9: Paradox: Jack Crawford Taylor, Enterprise Rent-A-Car.

The Lesson: Helping People at the Point of Need.

The Lesson: How to Keep Employees in Tough Times.

The Lesson: The Power of Not Franchising.

Modern Parallel: Robin Sloan, Robin Writes a Book (via Kickstarter).

The Lesson: Dictate Growth Based on Your Employees.

The Lesson: Becoming Recession-Proof.

Chapter 10: Luck: William Procter and James Gamble, Procter & Gamble.

The Lesson: The Power of Location, Location, Location.

The Lesson: The Power of a Logo.

Modern Parallel: Alma M. Lugtu, cover my bum.

The Lesson: The Power of Bark and Bite.

The Lesson: The Power of Employee Loyalty.

The Lesson: The Power of Foresight.

The Lesson: The Power of Divergent Revenue Streams.

The Lesson: The Power of Academic Collaboration.

Chapter 11: Greed: Joe Cassano, AIG.

Chapter 12: Integrity: George Foreman, Salton Company.

Modern Parallel: Tom Phillips, Weekends Only.

Chapter 13: The Innovation Generation.

Untying Knots.

Illustrative Communication.

Connecting the Dots.

Simplifying Complexities.

Chapter 14: The Sandbox Universe.

Integrity.

Inspiration.

Imagination.

Innovation Development.

Industrialization.

The Sandbox Universe at St. Louis University: A Case Study.

Epilogue: The Power of the Bayh-Dole Act.

Notes.

About the Author.

Index.