Innovate!: How Great Companies Get Started in Terrible Times

Thomas A. Meyer, MBA, CLP, is the Chief Innovation Officer of St. Louis University. Meyer's career in innovation management spans more than thirty years. He created the Domestic and International Intellectual Property Office at Anheuser-Busch, Inc., in 1980. He coauthored the pioneering book on intellectual property management, An Executive's Complete Guide to Licensing, in 1988. For more than twenty years, Meyer has consulted for many Fortune 500 and privately owned companies in the areas of licensing, franchising, new product development, and marketing. A partial list of clients includes Coca-Cola, Times Mirror Company, Ralston Purina, and CBS Radio and TV.
Meyer is also an accomplished entrepreneur who has founded four successful companies in the manufacturing, retail, and services industries. He has been responsible for developing some of the first sustainable products including the first 100% recycled plastic bottle in 1991 and the first bio-based automotive commodity chemicals in 1994. Meyer's new professional passion is building bridges between industry and universities to ensure America's innovation leadership in the world.