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When the Headline Is You: An Insider's Guide to Handling the Media

Jeff Ansell with Jeffrey Leeson
ISBN: 978-0-470-54394-8
Hardcover
256 pages
October 2010, Jossey-Bass
List Price: US $29.95
Government Price: US $15.27
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When the Headline Is You: An Insider's Guide to Handling the Media (0470543949) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Foreword ix

Introduction xi

1. What Is News? 1

2. You Are the Story 27

3. How to Admit Bad News 61

4. Crafting Compelling Messages 85

5. Delivering Your Message 113

6. When the Going Gets Tough 147

7. Twenty What-Ifs 175

Appendix: Media Messaging Toolkit 199

Notes 207

Acknowledgments 215

The Authors 219

Index 221

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