Management Mistakes and Successes, 10th Edition

About the Author.

Chapter 1 Introduction.

PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.

Chapter 2 Walmart—A Winner.

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.

PART II GREAT COMEBACKS.

Chapter 4 Continental Airlines: Salvaging from the Ashes.

Chapter 5 Harley-Davidson: A Long-Overdue Revival.

Chapter 6 IBM: A Fading Giant Rejuvenates.

PART III ENTREPRENURIAL ADVENTURES.

Chapter 7 Google—An Entrepreneurial Juggernaut.

Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.

PART IV PLANNING.

Chapter 9 Euro Disney: Bungling a Successful Format.

Chapter 10 Boeing: Miscalculations on a Worldwide Scale.

Chapter 11 Vanguard: Success in Taking the Road Less Traveled.

PART V LEADERSHIP AND EXECUTION.

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.

Chapter 13 Southwest Airlines: “Try to Match Our Prices.”

Chapter 14 Herman Miller: A Role-Model in Leadership.

Chapter 15 Boston Beer—Can I Compete with the Big Boys?

PART VI CONTROLLING.

Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.

Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.

Chapter 18 MetLife: Poorly Controlled Sales Practices.

PART VII ETHICAL MISTAKES.

Chapter 19 DaimlerChrysler: Blatant Misrepresentation.

Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.

Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.

Chapter 22 Conclusions: What Can Be Learned?

Index.