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Management Mistakes and Successes, 10th Edition

Robert F. Hartley
ISBN: 978-0-470-53052-8
Paperback
400 pages
September 2010, ©2011
List Price: US $109.95
Government Price: US $56.92
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Management Mistakes and Successes, 10th Edition (0470530529) cover image

  • New Part: Players in a Time of Economic Crisis.
  • Numerous New Cases added:  
    • Chapter 3 -- Procter & Gamble, An Old Strategy Disappoints
    • Chapter 7 -- Google: An Entrepreneurial Juggernaut
    • Chapter 8 -- Starbucks: A Paragon of Growth and Employee Benefits Faces Storm Clouds
    • Chapter 20 -- Merck's Vioxx: A Catastrophe and Other Problems.

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