Textbook
Rational Decision Making for Managers: An IntroductionISBN: 978-0-470-51965-3
Paperback
352 pages
July 2009, ©2009
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Rational Decision Making for Managers provides students with
a basic understanding of quantitative and analytical techniques
that managers use to make complex business decisions and helps them
to recognise when they are appropriate. Sarah Keast and Mike Towler
also show the characteristics of the decisions that can be informed
by the use of each technique, thereby guiding the reader in their
choice.
Rational Decision Making for Managers features:
- separate chapters on robustness analysis and game theory
- a strong contextual discussion and clear structure
- a concise mathematical appendix
The book is essential reading for students studying business decision making, quantitative methods and business research methods.