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Textbook

Rational Decision Making for Managers: An Introduction

ISBN: 978-0-470-51965-3
Paperback
352 pages
July 2009, ©2009
List Price: US $55.95
Government Price: US $42.20
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Rational Decision Making for Managers: An Introduction (0470519657) cover image

Sarah Keast is a lecturer in information management at the University of Plymouth Business School. Sarah has formed an interest in the use of mathematical modelling and quantitative analysis techniques in both the economic and the general business environments. 

Mike Towler began his career in research and development and has worked in the public and private sector as well as R&D management. He joined the University of Plymouth Business School in 2002 where he lectured in operations management and in business decision making. In 2008 this was followed by a move to BPP Business School.

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