Textbook
Rational Decision Making for Managers: An IntroductionISBN: 978-0-470-51965-3
Paperback
352 pages
July 2009, ©2009
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Sarah Keast is a lecturer in information management at the
University of Plymouth Business School. Sarah has formed an
interest in the use of mathematical modelling and quantitative
analysis techniques in both the economic and the general business
environments.
Mike Towler began his career in research and development and has worked in the public and private sector as well as R&D management. He joined the University of Plymouth Business School in 2002 where he lectured in operations management and in business decision making. In 2008 this was followed by a move to BPP Business School.