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Textbook

Critical Marketing: Issues in Contemporary Marketing

Mark Tadajewski (Editor), Douglas Brownlie (Editor)
ISBN: 978-0-470-51198-5
Paperback
416 pages
December 2009, ©2008
List Price: US $77.95
Government Price: US $52.44
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Critical Marketing: Issues in Contemporary Marketing (0470511982) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • Includes seminal journal articles that marketing academics find hard to obtain
  • Also contains original commentary from leading academics in the critical marketing field
  • With the increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives (e.g. managers, consumers and citizens), there is currently no single text that fills this gap from a distinctly critical approach
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