ROI For Nonprofits: The New Key to Sustainability

Preface.

Introduction.

About the Author.

PART ONE Why ROI?

CHAPTER 1 Demystifying the Status Quo.

They’re Big and In Business.

Facts Are Facts.

They’re Everywhere.

They Are Different.

CHAPTER 2 The Changing Philanthropic Environment.

Dead Economists and Nonprofits.

Three Paradigm Shifts.

The Leverage of Investors.

The Evolving Landscape.

An Unlevel Playing Field.

CHAPTER 3 Organizational Reluctance.

Learning from the For-Profit World.

Five Classic Fundraising Misconceptions.

More on "People Give to People Not Causes".

More on "Nonprofit Can’t Be Run Like a Business".

Success Leaves Clues.

Fear of "Putting Your Mission Up for Sale".

CHAPTER 4 Organizational Change.

Moving to an Investment-Based Mindset.

Nonprofit vs. For-Profit Models.

Moving Up the Motivational Pyramid.

CHAPTER 5 Organizational Value/Nonprofit ROI.

Beyond Logic Models-Moving from Outcomes to Outcome Value.

The Silver Bullet Syndrome.

Defining ROI.

Valuing Values.

The Value of Expected Value.

CHAPTER 6 Introducing the Organizational Value Proposition®.

Market Pull.

It’s the Economy, Stupid! Revisited.

Overcoming the Pushback.

Structural Obstacles.

Intended Uses.

PART TWO ROI Foundations and Techniques.

CHAPTER 7 Building an OVP® for Your Organization.

Five Steps to Demonstrating Value.

Areas of Focus.

CHAPTER 8 Suggested Methodologies.

Present Value Basics.

Capital Budgeting.

Present Value of Future Benefits.

Multiplier Effects.

Comparison Basics.

Return Ratios.

CHAPTER 9 Communicating an ROI-Based Program.

Treating Investors as Investors.

The Importance of an Investor Relations Program.

Examples.

But What Happens in Four Years?

Unconventional Wisdom.

CHAPTER 10 Putting OVP to Work: ROI Profiles.

Organization 1: Rural, Small, and Dependent on Grants.

Organization 2: Good Track Record, but Not Well Known.

Organization 3: Demonstrating Importance to the Community.

Organization 4: Large and Well Known, but Campaign Has Stalled.

Organization 5: Large and Well Known, but ROI Not Obvious.

Organization 6: Drilling Deep into the Private Sector.

Organization 7: ROI Gene Wrong.

Organization 8: Making the Economic Pie Bigger.

INDEX.