The Findability Formula: The Easy, Non-Technical Approach to Search Engine MarketingISBN: 978-0-470-42090-4
Paperback
288 pages
March 2009
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Introduction.
Who This Book Is For.
How This Book Is Different.
The Secret Agent Pen Epiphany.
About The Author.
Chapter 1. The Basics.
Chapter 2. First Things First.
Chapter 3. How People Search, Shop and Buy Online.
Chapter 4. The Art of the Keyword.
Chapter 5. Keyword Alignment on the Path to Purchase.
Chapter 6. The Keyword Discovery Process.
Chapter 7. Grouping & Theming To Complete Your Keyword List.
Chapter 8. Location, Location, Location.
Chapter 9. Seasonality.
Chapter 10. Writing Your Ad Text.
Chapter 11. After The Click.
Chapter 12. Bidding and Budgeting.
Chapter 13. Account Deployment.
Chapter 14. The Care and Feeding of Your Search Marketing Campaign.
Chapter 15. Hiring Help.
Chapter 16. SEO.
Appendix I. The Top Five Errors To Avoid.
Appendix II. PPC Keyword Bidding – The Experts Weigh In.
Appendix III. Launch Checklist.
Appendix IV. Resources.
Related Titles
General Marketing & Sales
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
